How To Make Money - Chapter one: Idea is Money

How 
To
Make Money
by

Nikhil Sablania

First Edition 2015

First published in India in 20015-16 by

Nikhil Sablania Publications India

Copyright © Nikhil Sablania 2015-16

Nikhil Sablania asserts the moral rights
to be identified as the author of this work.

All rights reserved.
No part of this publication may be reproduced,
stored in a retrieval system, or transmitted,
in any form or by any means, electronic, mechanical,
photocopying, recording or otherwise, without the
prior permission of the copyright holder and the publisher.

Nikhil Sablania Publications
B3-73, Sector-11, Rohini, Delhi-110085, India
M. +91 8527533051 sablanian@gmail.com

Chapter one: Idea is Money

How to Generate an Idea?

Relax and Give Time for Thinking?

Make Less Efforts, but Do Many Little Things

This is the first chapter I am writing for my book “How to make money.” As the title of this chapter suggests that idea is the money, readers may not find this new and questioning that what new I am saying? I also thought same when first time this come to my mind. But the answer I found was that, that I got this wisdom after years of practical working in making money and thus my wisdom has come from the experience and that, as I have learned while doing real things, therefore, I also have insight of this wisdom which I can transfer to others. Thus, by writing this book, I am transferring my learning of business to you. However small it may be, whatever success and money I have made, I hope that my learning may be useful to those who want to make money and achieve their dreams in the future.

I have three degrees in education. First I got from Delhi University for completing Honors (major) in Psychology. That was my graduation degree after school and I could get a job after doing a masters or diploma after that degree. Most of my classmates did that and they are now happy with their jobs. But I choose a different field and did a three-years-post-graduation diploma in film and television Direction and Screenplay Writing form one of the best institutes in India, Satyajit Ray Film and Television Institute (SRFTI). I could have a decent job in any TV channel after it. But I perused my passion and started my own business of video production. While making a documentary film on social problems, I found myself in the ocean of social problems in India and I decide to study law. Then I did an LLB degree from Delhi University. Now I am in a position to work as an advocate or to get a job in the legal field. But still I am creating new revenue sources by my own business and getting success in that. Since 2007 to now when 2015 is getting over, it is almost for nine years that I am doing business and I think that it is sufficient time to get an insight in the business world and to gain such wisdom. Apart from getting these educational degrees, I learned a lot on financial subjects, politics, economics, Buddhism and internet skills. Yes, internet skills, the last thing I mentioned is very useful, but here I would like to add that mere knowing internet is not enough. It is just a technique. And you need to have other skills and wisdom to make your ideas likable by other and thus saleable. Though, such topic on internet may be out of context here but it is relevant as most of you are internet savvy and what I have learned through my experience is that people who are just good at internet may not have good skills in other or their respective fields. For example, I found in my work of video production that people who are good at working rarely uses internet, but people who are good at internet may get useful contacts, but they fail to deliver at the work. Though, it is not absolute true, but whether it is half or lesser true is not the subject here. What is important is to understand is that you can use internet successfully, yet in business or to make money either you should have sound knowledge and wisdom of a field or you should have such people to support you. Now let us come to our topic that idea is money.

See these examples:

In India ‘Thums up’ is consumed more than Pepsi or Coke.

Lemon drink Limca is consumed more than any lemon brands of the above mentioned cold drink giants.

Mango drink Maza is consumed more than any mango brands of the above mentioned cold drink giants.

I am not giving these examples to say that these international giants are less skilled in idea generation. The three successful examples that I have given are also owned by above mentioned cold drink giants, but they were developed in India by an Indian company. Their success remained same even though Pepsi and Coke were using various strategies to promote their own brands. What was the reason of success for those Indian brands? The reason was simple. It was a good idea. A good idea that which taste was better than the other tastes and the idea of the names of those brands. I read an interview of the person behind these successful cold drinks. He stressed that he was very choosy in his selection. He choose not the best but the super best and ever best. Thus, it is an idea (of a better taste, better brand name, better shape of the bottle and of better logo) which makes things bigger than other things.

How to Generate an Idea?

An idea cannot be generated in isolation. You need an environment and an involvement in that environment to generate an idea. An idea is nothing but a continuous struggle to understand that environment. A movie writer struggling to develop a billion dollar movie idea needs to enter into the movie business and understand that which ideas are working better in movie business. A political leader struggling to get more votes need to enter in the environment of public problems to learn which ideas he or she can develop to persuade people to vote. A social networking site struggling to get more users need to enter in the environment of other social site to understand that what people needs, which that site is lacking. Thus, an idea comes on a regular interaction with an environment for which or of which an idea is to be generated.

Relax and Give Time for Thinking?

Another thing in an idea generation is giving time for thinking. Often we are so involved in work and home that we don’t get time for thinking. Once I was listing a Buddhist audio book and I learned that in a Buddhist system there are three ways which are important for learning. Listening, reading and thinking. Thus, for Buddhists learning also means thinking. For me, thinking is an important aspect of business. Once you enter in an environment you may learn new things, but before you start applying your learning, you need to take time out for thinking and think that whether that idea will work or not, whether things can be done differently, whether there is another way I can do this, whether it would be profitable or not, whether it can add to profits indirectly, whether there are any long term benefits, whether people would like it or not and whether I should give more time for learning or should I go ahead? These are few things you can think of in generating an idea. I often give one or two hours to thinking before I sleep to find new ideas and strategies. But remember, that too much thinking in an empty space may not be fruitful. Therefore, you have to contact regularly with your environment and keep doing little things. Doing little things is the next step in the idea generation. Now let us learn that what is this?

Make Less Efforts, but Do Many Little Things

Just think that, can you do big things even if you start with lot of efforts? My answer is No. Think of the turtle and rabbit story where a turtle wins the race because it saves its energy, however the rabbit loses because it spends its energy before it completes the task. Thus the turtle, though started slowly, finish the race by making lesser efforts than the rabbit. This story is very useful in understanding this concept of making lesser efforts. Making lesser efforts and doing many little things is a part of generating super and lasting ideas or we can say that the great ideas. When you enter in an environment, you learn few things. But the most important learning for you is to learn that how to make your work (may be a product or service) appealing to more people and that to keep more people engage in your work or how to generate more interest in the people. After all, it is the people’s interest which will help you in selling and making profits or help you in achieving your other goals such as winning elections. This may be called experimentation. But for me this is not experimentation because an experiment may be a failure but I stress doing little things with more positive and less negative success rate. Not that all your small efforts will be big hits. But if you do small efforts positively you will find higher success rates for your various efforts and this will help you in developing an idea for a bigger success. Thus your bigger success is the average or mean of those successful small efforts. For example, if you want to start a garment business, first you enter in such a market. Talk to the people. See websites and visit shops. Then go a step further but not far. Buy a small chunk of garment stock and market it. See if you succeed. Then do little things like targeting other markets, changing product, installing few machines, participating in a trade exhibition etc. Make things with little effort but do more things. If you want to do more things you have to spend energy, time and money in many things, so give little to each small thing to find ideas for something bigger.

Always remember, that money is nothing but an idea. Those with great ideas are the only ones who can make changes in their lives. But mere idea is not enough. One should know that any idea needs physical form and in a physical world things move with money. So if you have a great and big idea, you need big money to give it a physical shape. But big money comes with small money. So to give shape to big ideas, first you have to give shape to smaller ideas. And success rate of those smaller ideas will bring learning and money that will help you in accomplishing bigger tasks.

If you have any questions you can ask me by email sablanian@gmail.com . Wait for the chapter 2 to come, which I will write once I receive some emails regarding this present chapter. Those who are from India can help me in storing and spreading such knowledge by depositing donations to the bank account given below and inform me about your donation. Those from outside India can donate through PayPal with this email sablanian2@gmail.com and inform me by email.

Deposit all your donations to

State Bank of India (SBI) ACCOUNT: 10344174766,

TYPE: SAVING,
HOLDER: NIKHIL SABLANIA 

Branch code: 1275, 

IFSC Code: SBIN0001275, 

Branch: PADAM SINGH ROAD, 

Delhi-110005.